Online Marketing Tips for Automotive Businesses

Nowadays, businesses have endless options to market themselves. Ubiquity of internet is changing the marketing landscape dramatically. Digital marketing methods have been gaining wide acceptance due to its proven benefits and affordability.

Moreover, it levels the playing field for both small businesses and the corporate giants. What does that mean exactly? If you get the marketing methods right, then the chances of reaping profits and availing the maximum returns on investment are higher. Deciding the right marketing method, devising an effective strategy and implementing it in the right way is not easy as you think. You may need the professional services and expertise of a leading automotive advertising agency or experienced marketers, especially if you are a newbie in the digital marketing landscape. Let us check out some simple and easy automotive online marketing tips for increasing your business exposure and reach.

Publishing great content: Getting noticed on the noisy and competitive virtual platform is difficult. But the search engines can take your web presence to the top, only if you have great and valuable content for the audience. Publishing and sharing unique, appealing and relevant content on your website blog, social media or similar online platforms is one of the best automotive online marketing techniques to increase your search engine rankings by a greater extent. The more you blog or guest post, the more are the chances to drive traffic to your website.

Creating videos: High quality and visually appealing videos can be the most excellent way to connect with users. Consumers always prefer watching a short video rather than reading a long document of text information. Since it provides a quick overview of a product, automotive video production should be encouraged. YouTube, the most visited video sharing website has more than 1 billion users and half of the YouTube views are on mobile devices. Automotive video production and uploading it to YouTube can give your business a competitive edge in the market.

Leverage social media: Have you been making the most out of social networking channels? We all are well aware about the exploding popularity of social media websites including Facebook, Twitter, Instagram, LinkedIn and more. Creating a Facebook page, Twitter account or Pinterest boards can help you in improving your customer relations and interactions. Always make it a point to remain active through the social networking channels by sharing informative contents, posting latest business updates, announcing new sales offers and more.

Social media marketing or blogging is generally free, but it can be time-consuming. At the same time, traditional automotive advertising methods like print ads and TV commercials can be expensive. So, it is always best to devise an optimal strategy that combines the best of both traditional and digital marketing techniques.

Make Your Automobile Stand Out With Automotive Air Horns

Regardless of whether you own a BMW or SUV, you will definitely agree with the fact that automobile enthusiasts worldwide are always searching for new and improved ways to make their ride fascinating whether aesthetically or from the performance level. Along with other ways of modifications such as use of neon lights, sticker’s etc. one of the most significant way is adding automotive air horns. These horns provide style, aesthetics and performance and make your automobile stand out. The appealing look, gleaming metal and chrome finish adds a funky and cool look and the astounding volume ensures that no one misses the fact that you are headed down the street.

Train air horns for automobiles are just scaled back versions of the devices used on real locomotives to warn motorists and pedestrians alike so that they can remain off the tracks or get off the tracks. This safety device has been used since steam engine had started because the whistle was powered by the engine’s steam. They evolved into the air-powered systems in use today when the steam engines gave way to diesel engines.

When it comes to purchasing these air horns, a lot of manufacturers can be found locally or by using the internet. However, if you want a good deal it is highly recommended to browse the choose the latter option. You may search for e-stores online that deal in air horns for automotive. Apart from getting a good deal, an e-store also provides various significant benefits such as occasional discounts and free home delivery. You can also compare prices, which will help you save hundreds.

However, with all the manufacturers, there is a lot of research that requires in order to select the best and in order to find the best product for your vehicle within your budget. In addition, the presence of spam sites cannot be ignored, which makes it even more important for you to check the credibility of the website before buying automotive air horns.

In order to check the credibility, it is advisable that you browse through the testimonial column of the website and check what past and present customers have to say about the product and services. In the absence of the testimonial column, you may check for the physical information of the website such as phone number and address. Air horns come in great variety and can be easily adjusted in every automobile, select the one that you find appealing.

3 Tips for Better Automotive Radio Commercials

Everyone has an opinion on what makes an automotive radio commercial “effective”. Some will swear that having a loud announcer shouting at the top of his lungs (to the point of blowing out his voice, or having a stroke) is the only way to go. Others will take the more subtle approach of “honesty and integrity” with a low key announcer who wounds like a grandfather ready to pass around a bowl of Werther’s Originals after he tells you about the low APR financing for 3 years. Still, some others will go for the varied approach, of humor, honesty and all out over the top loud mouth announcers.

At the end of the day what is the most effective approach for an automotive radio commercial? It really needs to show the feel of the dealership.

Quite honestly, I absolutely detest the sound of an announcer screaming sales figures over a pounding anvil, but guess what – for countless dealerships that deal in high volume and a circus environment every weekend see great success with this approach when advertising on a very heavy and consistent level.

If a dealership is smaller, more hands on and is not packed with clowns, inflatable jump pits and sales people running around like rabid chickens the feel of the commercial should not be crazy and over the top either. The laid back, trust feel is what needs to be reflected in that automotive radio commercial. The point I’m getting at is: Your automotive radio commercial needs to show what and who you are.

Consumers looking to buy a car have their B.S. meters on full blast, the second they get a whiff of something they think doesn’t smell right, you can lose them. So keep your radio advertising reflective of the dealership this means:

  • Make the commercials sound like the dealership. If you are a party, make the commercials sound like a party. If your shop has more of a coffee shop feel going, lay off the crazy gimmicks and keep it more real.
  • Know and accept that you won’t appeal to everyone. There is an audience that will respond to each of these approaches. One will relate to you and your approach. When they come through your door – Treat these people with care, because they naturally gravitated to you in the first place.
  • Don’t do what your competition is doing. If there already is a big screaming car guy in town, don’t be that guy. You can still be lively and fun, but don’t be the screaming guy. Same is true of any other angle. Don’t try to imitate the competition, it will only help them and hurt you. People will think your ads are for them and not you.